Our approach

We call it Pure for a reason. Our sportswear is fully sustainable, completely made of recycled materials . Besides that, people and the environment are our main concern, also during the production process. The result is a comfortable, high-end sports shirt, 100% fair. Very sustainable of course, but how does this work exactly?

plastic flessen recyclen tot sportkleding

The recycling proces

Many types of plastic bottles are suitable for our products because they have the same chemical composition as the polyester fibers as in sportswear. The technical term for this would be polyethylene terephthalate, also called PET for short. How are these PET bottles processed into your favorite shirt?

After a thorough cleaning the bottles are pulverized into tiny flakes. These flakes are then sorted by color and washed again. Next they are heated so they can be melted into small plastic grains. These grains are the base of a wide variety of new products. For our clothing they are spun into yarn which is used to weave fabric.

Paint & Yarn

The woven fabric is then dyed into the chosen color. All the dye and ink used is certified on safety. This means no harmful substances are used in the materials and in the process. Also it is noteworthy that ink often contains hormone disrupting substances. Needless to say this is bad for you and the environment, so we make sure to use ink that’s safe for the body and the environment.

garen voor duurzame sportkleding
het eerlijke label voor puresportswear

The label

The label is the finishing touch, but also no concessions are made. The Dutch supplier of the label uses only sustainable materials, no chemical components and produces extremely energy efficient. Production waste is reused, and the labels are Oeko-Tex 100 certified.

Fair labor

Of course we use machines, but in the end it’s the hands of humans that make clothing possible. Pure Sportswear thinks it’s unacceptable that people are abused for their hands and labour. We are strongly against any form of child labour, sweatshops and poor working conditions in the clothing industry.

Instead we moved the whole production process, from recycling the bottle till sewing the shirt together, to the United States of America. Here work is done in very safe and clean working environment and the people are paid a fair wage for their work. Sounds pretty normal, right?

geen kinderarbeid maar eerlijk loon